Free ICP generator
Answer six questions about who actually buys from you and get a structured Ideal Customer Profile — company profile, buying committee, qualification criteria, disqualifiers, and a scoring rubric. Copy it or download it as markdown. No signup, nothing leaves your browser.
ideal-customer-profile.md (answer the questions above)
# Ideal Customer Profile
> A working ICP document composed from your own answers. It is a structured template — the thinking is yours; nothing below was inferred or AI-generated.
## 1. Company profile
**What we sell (your words):**
_Not provided — describe what you sell and the problem it solves._
**Best-fit customers today (your words):**
_Not provided — describe your 2–3 best customers: industry, size, and why they bought._
**Typical deal size:** $1,000–$10,000
**Geography (your words):**
_Not provided — list the countries or regions you actually sell into._
Fill these in from your CRM and analytics when you have the data — do not guess:
- **Industry / vertical:** _confirm against the best customers named above_
- **Company size (employees):** _e.g. 20–200_
- **Revenue band:** _e.g. $1M–$50M_
- **Tools they already use:** _signals you can actually detect_
## 2. Buying committee
**Roles involved in buying (your words):**
_Not provided — list the titles or roles involved in the decision._
| Role | Who (title) | What they care about | Likely objection |
| --- | --- | --- | --- |
| Champion | _fill in_ | _fill in_ | _fill in_ |
| Economic buyer | _fill in_ | _fill in_ | _fill in_ |
| End user | _fill in_ | _fill in_ | _fill in_ |
| Blocker / gatekeeper | _fill in_ | _fill in_ | _fill in_ |
## 3. Qualification criteria (BANT-ish)
| Criterion | What “qualified” looks like | How you will check |
| --- | --- | --- |
| Budget | Deal band $1,000–$10,000 per year. A line-item budget owner signs off; expect a short internal justification. | _fill in_ |
| Authority | _fill in — who can actually say yes?_ | _fill in_ |
| Need | The problem described under §1 is live and acknowledged — they describe it in their own words | _fill in_ |
| Timing | _define the trigger event that makes this urgent_ | _fill in_ |
## 4. Disqualifiers
**Who we do not sell to (your words):**
_Not provided — name the accounts that look tempting but always churn or never close._
Standing disqualifiers worth writing down even when they feel obvious:
- Outside your serviceable geography or language
- Cannot plausibly reach the deal-size band above
- A named competitor, agency reselling to competitors, or students/researchers
## 5. Where to find them
- **Your own website traffic** — companies already visiting are the warmest list you have
- **Lookalikes** of the best customers named in §1
- **Communities, newsletters, and events** for the verticals above, in your target geography
- **Targeted outbound** to the roles listed in the buying committee
- **Review sites and directories** where your category gets compared
## 6. Scoring rubric (skeleton)
| Signal | Weight | Strong (A) | Medium (B) | Weak (C) |
| --- | --- | --- | --- | --- |
| Industry match | 30 | _fill in_ | _fill in_ | _fill in_ |
| Size band | 20 | _fill in_ | _fill in_ | _fill in_ |
| Role match | 20 | _fill in_ | _fill in_ | _fill in_ |
| Intent (visited site, replied, trialed) | 30 | _fill in_ | _fill in_ | _fill in_ |
Weights total 100. Set your own thresholds (e.g. A ≥ 70, B ≥ 40) and revisit them after 20 scored accounts.
## 7. Next steps
1. Validate this profile against your last 10 closed-won and 10 closed-lost deals — edit anything the data contradicts.
2. Fill every _fill in_ field above; an ICP with blanks is a draft, not a targeting document.
3. Share it with everyone who touches pipeline, and re-review quarterly.
---
_Built with the free ICP Generator at businessmcp.com/tools/icp-generator — a deterministic template, not an AI guess._This is a structured template built from your answers — the thinking is yours. Nothing is generated or inferred, and nothing leaves your browser.
Data API
Turn this ICP into a company list
The same check is an API call and an MCP tool your AI agent can use, on one key. Prepaid per call, with $5 free for 7 days to try it.
Company search
$0.01 per item, only when a result is foundFind companies by industry, location and size. Pay only for the companies returned.
POST/api/hub/v1/companies/search
curl -X POST https://businessmcp.com/api/hub/v1/companies/search \
-H "Authorization: Bearer $BUSINESSMCP_API_KEY" \
-H "Content-Type: application/json" \
-d '{"industry":"logistics","country":"US","employees_min":50,"limit":2}'MCP tool company_search · full reference
How to use your ICP
An ICP earns its keep the moment it says no for you: which outbound lists you skip, which inbound leads you deprioritize, which ad audiences you never build. Start by testing the document against your last 10 closed-won and 10 closed-lost deals — if a lost deal fit the profile perfectly, the profile is missing a disqualifier. Then wire it into daily work: the buying-committee table becomes your outreach role targeting, the qualification table becomes your first-call checklist, and the scoring rubric becomes your lead-scoring config. For the full method — including how to derive the profile from real traffic instead of intuition — read the full ICP guide.
Stop guessing your ICP — read it off your own traffic.
BusinessMCP derives your real ICP from the companies already visiting your site: it identifies them, scores them against your profile, and turns the best fits into booked meetings.
Free plan available · No credit cardFrequently asked questions
What is an ICP (ideal customer profile)?
A written description of the company most likely to buy, succeed, and stay: industry, size, geography, deal size, the roles who buy, and — just as important — who you should not sell to. It is the targeting document behind every good outbound list, ad audience, and qualification call.
ICP vs buyer persona — what’s the difference?
The ICP describes the company (firmographics: industry, headcount, deal band, geography). A buyer persona describes a person inside it (title, goals, objections). You need both, in that order: the buying-committee table in this generator is where the personas start.
Is this AI-generated?
No — deliberately. The document is composed deterministically from your own answers: your words are quoted into labeled fields and the rest is an honest template skeleton. That is a feature, not a limitation — no hallucinated firmographics, no invented “data” about your market. The thinking is yours.
What should I do with the document?
Validate it against your last 10 closed-won and 10 closed-lost deals, fill in every remaining blank from your CRM, and share it with everyone who touches pipeline. An ICP that lives in one founder’s head is not a targeting document — a one-page markdown file everyone can read is.
How do I know if my ICP is actually right?
You test it against behavior, not opinion. The strongest evidence is which companies already visit your site, sign up, and pay — if your written ICP does not match your real traffic and revenue, the ICP is wrong. That gap is exactly what BusinessMCP’s visitor identification and analytics surface.